Brand Mountain has designed the identity for Salem-based startup Diminished Value Northwest, an independent consultancy serving all of Oregon and Washington by helping its' clients recover the monetary value to their vehicle that was lost during an accident. The identity needed to communicate a "certified", "professional" look and feel.

I worked closely with the owner, Bryce Petersen, to create a visual language that conveys the trust he is working to build with each of his clients. We settled on a minimalist shield silhouette that is scalable down to one inch and can be rendered in one or two colors. I removed a diagonal bar from the body of shield to emphasize the northwest corner and pay tribute to the Pacific Northwest where the company was born. A responsive identity system was created using both the full company name, set in Bebas Neue, and the company's abbreviated name DVNW. This system was applied to business cards, marketing print collateral and a custom website.

Diminishedvaluenorthwest.com was designed and developed by Brand Mountain with the following outcomes in mind:

1. The site will be easy to navigate
2. The site will educate the user about diminished value
3. The site will provide the user with multiple opportunities and methods for contacting DVNW
4. The site will be clean and user-friendly

Using these outcomes to guide the creative process, I worked with Bryce on the information architecture of the site to create a clearly defined user experience. The result is a website that cuts to the point and does not make the user stumble through unnecessary content. Users can call the company or fill out a form to start the process of recovering their lost value. Custom graphics and micro-interactions give the site a modern look and feel without detracting from the primary purposes of the site: education and conversion.