Welcome Home Northwest is all about "Delivering the Difference". That being said, we accepted the challenge of overhauling their graphic identity to help them achieve that end. The new logo includes a "W" and an "H" while the silhouette of a house appears in the negative space. The red was carried over from the previous identity to maintain some of the momentum they have worked hard to gain as a company. The word "home" is always activated to emphasize the company's commitment to helping their clients find the perfect place to fit their unique wants and needs.
The secondary logo capitalizes on current design trends, delivering a northwest vibe while using the primary brand color to activate the "H" and emphasize the concept of "home", which the company works diligently to provide for its' clients.