Dann Petty image
brand mountain
base camp
elevation 17,000 ft

Elevate
Your Business.

Brand Strategy & Identity Design

01

Work

Featured

Logo Wall

How I can help.

Elevate your perceived value. Connect with your target audience. Stand out in the market.

Brand Strategy

Strategy is "Base Camp" for any successful branding project. It starts with being intentional about how you want your business to be perceived along with the feelings and emotions you want customers to experience when they interact with your brand. Brand strategy is understanding your audience, the market (your competition), your unique value and setting goals for future growth.

Brand Identity

Brand identity is the sum of the visual elements by which consumers recognize the brand. The identity is directly tied to the brand strategy in order to create a consistent experience across all brand touchpoints. Identity work includes:
-Naming
-Logo design
-Typography
-Color
-Voice & Tone
-Visual Styles (photography, illustration, patterns, icons)

Marketing

Marketing is all about understanding your unique value and defining your target audience(s); what their needs and goals are and where you can reach them. After that it's about telling authentic, engaging stories about the value that you consistently provide.

Web

The first impression your company makes will often be your website. I use Webflow to create user-friendly digital experiences for you and your customers.

03

Process

Client
friendly
process.
From
Base Camp
to Summit.

Full Process

0
01
02
03
04
BASE CAMP
CAMP ONE
CAMP TWO
SUMMIT
A client-friendly
design process with Brand Mountain.
01
Base Camp
Lets get together to talk strategy. What are your business goals? What are the problems you need to solve? The answers to these questions will form the basis for a creative brief that will guide the design process.
02
Camp 1
03
Camp 2
04
Summit

04

Justin Trammell

I can help you grow your business with authentic, strategy-driven design. If you feel lost and confused when it comes to your branding, messaging, and/or positioning within the market, please click the link below. It all starts with a free conversation...preferably over coffee!

My Story

Get Started

Ready to plan your ascent?

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